UNDERSTANDING THE WHY
BEHIND EDITAL
Our Story
Edital began as a supplement business built around a bigger idea to create change, start conversations, and bring people together. As the idea grew, so did the vision behind it. We realized the product was never the goal. Instead, it was about creating something centered around people, culture, and connection. That realization became Edital, a media and creative network being built to connect brands with people, create meaningful work, and explore the culture created together.
The Why
We believe there is more to people than what we see on a screen. Edital was created from a desire to bring people closer together, create meaningful conversations, and shine a light on the people and communities that deserve to be seen. We believe the depth of being human is slowly getting lost, and the work we create is our way of bringing some of it back. Whether we are building a brand, telling a story, producing a series, or creating an experience, we want our work to give people something real to connect with and leave a lasting impact.
What's Next
As Edital grows, we will expand our creative work into original media and larger productions, continue developing original series and content, work with brands and creatives, and explore new opportunities that bring people together. Edital will also expand into film and other forms of storytelling, creating even more opportunities to connect people through what we make.
From Our Founder
When I was younger, I always imagined myself becoming a doctor or working with animals. At 15, I had an encounter with God that changed the entire course of my life and showed me that my purpose would be fulfilled through business. In 2021, now 16 years old, I created a dog accessory business. It eventually fell through because I didn't know I was supposed to have an EIN. Haha, I know. Throughout the years, I thought of countless businesses, products, and concepts, but I never fully pursued them.
In 2024, things finally started to shift. In 2025, I came up with an idea to reinvent a way to take our health supplements. As I began building the brand, I quickly rooted it in something bigger than the product itself. I wanted the brand to create change and bring connection in the world. I began researching nonprofits and mental health communities to work with, thinking about how I could use this health product to bring people together. I spent months creating an entire world around the brand, imagining how it could connect people with one another and become something that meant more than the product. However, something I realized was that I didn't actually care about the product at all. I cared about the impact the company needed to have. At that moment, Edital was created. My hope for Edital is that it shines a light on the importance of human connection, creates space for culture to come together, and reminds us of the depth that exists beyond the screen. Ultimately, all of this means nothing to me if Edital does not point back to God and the consistent pursuit he has had in my life.
Much love, my love.
- Erin Claire
GET TO KNOW US
